blogs/articles

So, here comes the story of my last encounter with journalism and the ups and downs of PR. As usual, we had an idea. It seemed a good one as well, exciting and a bit different. Following the recent dip in the economy, and the fact that a lot of our... Read More

With Valentines Day tomorrow, romance is in the air. Why not eject some new passion into your brand and discover how a bit of TLC will work wonders for you and your customers … In fact, it could mean the difference between weathering the... Read More

Here at Essence Design we're a bit partial to the odd brochure, the occasional design, and every now and then a bit of psychedelia. Oh yes! Our minds may be looking to 2009, but our hearts reside firmly in the late 60s – Well, this... Read More

With the relaunch of the Essence Design website and the genesis of our new graphic and web design blog, we've found that promotion is now more important than ever. The main website needs continual SEO work as way of a damage limitation... Read More

If you've been to our little web and graphic design website before (and if not, why not?) you may have noticed a few changes around here. Yes, we've had the decorators in and given the place a lick of paint and a general spruce up. Hope you... Read More

Last year's postal strike seems like a far distant memory (probably a nasty one for us all) but it might be a good idea to reflect on what an impact it made on your business. A lot of hotels, B&Bs and similar businesses in the leisure... Read More

So, here you are, with a lovely hotel in a lovely location, spending a lot of time and effort to promote your business; you have a fantastic website that generates you a lot of bookings and you have brochures and other marketing materials that your... Read More

I am sure you know that if your advertising isn’t bringing you any bookings then it is not working. Sounds simple and logical, doesn’t it. But there are still so many hotels and restaurants out there doing advertising that doesn’t do... Read More

When have you last looked at your hotel website – if you have one – with fresh eyes? Are you certain it is selling your hotel – and more precisely selling rooms – as best as it could? Designing a web site is not rocket... Read More

From the 12-14th of February Confex is taking place again in Earls Court. It is the UK exhibition for all things “Event” and all major providers of venues, destinations and event support services are going to be there. If you are... Read More