The Essence Design Website Refresh

If you've been to our little web and graphic design website before (and if not, why not?) you may have noticed a few changes around here. Yes, we've had the decorators in and given the place a lick of paint and a general spruce up. Hope you like the new look.

Particularly exciting for us are the two new features we've incorporated into the new website design. These are the News pages, and our spanking new blog.

Essence Design News

First up, the News page is a rundown on all the exciting things that are happening in the world of Essence Design. It will include tasty morsels and refreshing nuggets of what we are currently doing, what we've just done, and what we plan to be doing in the future. As we are now a fully content managed website, updating this feature is easy and hassle free, and as we're presently steering towards what promises to be an exciting but very busy time, we should be sharing our good news with you on a fairly regular basis. If you take a look at the homepage, you'll see the latest snippets of news flashing up at the head of the page. You can either click through to individual stories there, or navigate to our design news and archive pages to see the full-fat selection – modern technology, eh?

Essence Design Blog

Secondly, and what's really got our toes buzzing here at Essence Design Towers, is the new blog. Essence Design has officially entered the arcane world of blogging. Once again, this is where the content management system we are using comes into its own. We can blog monthly, weekly, daily... hourly if threatened insanity finally sets in... In fact we can do it as often or as little as we so desire, something that would've been a logistical nightmare on our old static website.

So what's the blog about then? Well it will be articles, thoughts, flashes of inspiration and much more on everything that envelopes the world of graphic design and web design, we may even unchain our web development team and let them have a pop at it every now and then... who knows?

There's a chance you'll find all sorts in here. Articles and profiles on graphic designers and design movements,  past and present; news on current design trends; favourite websites; tips; hints; things we like; things we don't like; opinions; humour (allegedly); web news; design news... In fact, if it falls under the brightly hued cloud of design (web or graphic) we'll probably give it a whirl. We also have an SEO monkey knocking about somewhere who might occasionally be invited over for the odd grunt.

So is this simply a case of "everybody else does it, why don't we"?

How dare you, sir. True, more and more businesses and websites are incorporating blogs, but there is a very good reason for this. The internet is a seething mass of information and all that information is by and large freely available or anybody to access. The dawn of web 2.0 and blogging has placed the provision of this information back in the hands of us all. We are taking the opportunity to share in this information revolution and hopefully - if only in a small way – teach, comment, and entertain. If only one person leaves here motivated into finding out more, then our work is done and we can rest happy.

There is also a more practical reason for having a blog and that is the aspect of building an online brand. Recognition comes with quality content. To become an authority in your particular domain means you have a strong online presence that people look to. A blog is a great way of achieving this.

... Oh, and to stop the aforementioned SEO monkey rattling his cage any louder we're obliged to mention that blogs are useful for building links and a handy source of updated content, both of which the search engines are apparently partial to.

So take a look around, breathe in that new paint smell, and if you like what you see and think that we could be right for you, in any way, shape, or form, give us a ring – we don't just blog, we also like to talk.

PS. We are now listed in the Web-Development.com directory.