A brand is not a logo. It's not just an identity. It is the sum of feelings a product or service, a business evokes in those who engage in it and, at its best, that feeling will be trust and value. If you can create trust in your brand, you create trust in your products and services and thus you are halfway there to make sales.

As a UK brand consultancy, Essence Design takes you every step of the way. Starting with the discovery and understanding of where you are now all the way to establishing where you are heading, how you can get there and how you can manage your position in the market as a brand.

The process is tailor made and depends very much on your current position, aims, budget  and time lines.

 

Discovery

– Personal interviews with key stakeholders
– Focus groups
– Telephone, online and postal surveys
– Brand audit and evaluation
– Brand audit and evaluation of competitors
– Brand mapping

 

Definition

– Brand strategy development and refinement
– Workshops wih stakeholders and teams involved in the branding process
– Development of a unique brand proposition
– Recommendations on visual brand development
– Naming services

 

Design

– Visual brand concept 'The big ideal'
– Development of a communications plan
– Brand identity concepts and design
– Brand identity implementation
– Graphic and print design, advertising, display, web design, social media
– Brand workshops for marketing team and stakeholders
– Brand guidelines and corporate identity guidelines
– Brand management services
– Selection of agencies

 

Please get in touch to discuss your branding requirements and find out more about how we can help you to build, manage or re-invent your brand.