Identity Crisis?
At Essence Design we believe passionately in the role of the brand in the marketing process. The ever increasing diversity of marketing channels make a strong and coherent identity more important than ever. In order to communicate to your customers effectively, your visual appearance and message must be consistent across both printed and digital media.
Your identity is the focal point of your business for customers and staff alike. It’s the personality of your organisation. It’s what you believe in, what you do, who you are and how you want to be seen. Your identity is what differentiates you from your competitors.
Whether your company's aim is to create a new brand or develop your existing identity, Essence Design will guide you through the process to create the perfect mark for your business.
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Research
You place the order, giving us as much information as possible about your company and requirements for the logo within the brief. We will research your company and competitors to find out what makes you special and how your identity could reflect this.
Concept and Design
We will forward a set of samples based upon the initial brief for your evaluation. We will suggest type faces and colour schemes and, should you wish, develop guidelines for logo positioning in your literature. You tell us what you like and don’t like, and we revise the samples accordingly.
Artwork
Once a logo has been approved and you are happy with the suggested colours and company type faces, we will submit all artwork in various formats on a CD for further use. We can then if required provide a competetive quote for printing any new stationery or literature required. We can also develop brand guidelines for material created in house.
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