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Design for Print Workflow

Attention Please!

You have six seconds to grab a customer’s attention. Will they read your marketing material? Will they keep your marketing material?
With the constant rise of electronic media and communication the importance of high quality print design is more important than ever. Knowing what you want to say is only half way towards effectively communicating your message: your literature also needs to be presented in a manner that engages with your potential customers.
At Essence Design we understand the value of high quality print design. Our exacting standards combined with a close working relationship with our clients helps us provide well branded and desirable end products every time.
Concept
You submit a briefing in which you describe what you would like us to produce, i.e. brochures, flyers, letterheads or business cards. You provide us with relevant materials and information and we work on a concept and initial designs. This wil include different size suggestions, paper stocks, binding and printing methods. Should you require photography, we can arrange for a photo-shoot or source images.
Design
We will present to you drafts of a variety of different approaches and establish which style and layout you prefer. Once a concept has been signed off, all remaining pages will be drafted and sent to you for approval as they are completed, amendments will be handled promptly and resubmitted.
Artwork
Once all amendments are complete, the work is made print-ready. We can either send you the artwork on a CD or provide a competetive quote for printing.